Fusion Fest
For the first time in nearly 20 years, the concept of one of South Bend’s most loved and well attended events was returning with a new name. Fusion Fest was the re-imagination of South Bend’s Ethnic Festival. I was honored to have the opportunity to create the entire brand identity for what was the city’s largest celebration of 2023. My goal was to create a visual identity that was as colorful, exciting, and welcoming as the festival aimed to be.
